New Success Case – Leroy Merlin implements assisted sales project with FH

Leroy Merlin needed a partner capable to restructure the assisted sale and provide unique experiences to all users, both the sales team and for the end consumer.

Leroy Merlin arrived in Brazil in 1998 bringing a new concept to the construction material market. Leroy Merlin offers its customers with the widest variety of products in 80,000 items divided into 15 sectors: construction materials, wood, electrical, tools, carpets, ceramics, plumbing, plumbing, gardening, fittings, organization, painting, decoration, lighting and kitchens.

In an increasingly integrated and omnichannel scenario, the simple act of buying became ubiquitous in all day-to-day activities. Therefore, the challenges of the project began precisely in the lack of integration between the sales platforms and in the management structure. This disconnected scenario reflected directly in the difficulty of finding the products, in the lack of relevant information, in the lack of knowledge of the inventory and, mainly, in the loss of the sale due to ignorance of the product or its use.

Leroy Merlin needed a partner capable to restructure the assisted sale and provide unique experiences to all users, both the sales team and for the end consumer.

“It is crucial to have a strategic partner, who understands the business, the needs and the speed that is intended to implement the challenges. The choice of FH was satisfactory from experience in SAP and SAP Hybris. ” Matthieu Grymonprez, Director of IT and Innovation at Leroy Merlin

The first Brazilian assisted sale project, with SAP Hybris, was implemented at Leroy Merlin by FH, giving its customers the opportunity to start their buying journey at home, on the tablet, on the mobile phone and finish the purchase in the store with seller’s assistance!

Check here the complete case and know the advantages of having FH as a partner!