Category Archives for Manufacturing – News

An intelligent sales organization is not an option – it’s an imperative

We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as…

Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back…

Digital transformation – stop talking and start doing

Digital transformation is something that is on most companies’ roadmap, either in the short or long term, but is something that can be a very daunting prospect; especially for large and well-established organizations. I have…

The Intelligent Enterprise Learns And Adapts

Philosophers have struggled for centuries to articulate a definition of the word “intelligence.” Aristotle considered it the highest of human virtues, and the root of rational thought, and indeed, the meaning of its original Latin…

3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the…

SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer…

Digital Transformation: Why It Matters And How To Get There

  To remain competitive in today’s fast-paced business environment and fend off upstart competitors, established companies need to embark on an enterprise-wide digital transformation journey that leverages their existing IT capabilities. While many are only…

E-commerce alert! How non-functional requirements impact user experience

Though many people may not have even heard of an NFR (Non-Functional Requirement), NFRs are among the most important things to define when building the specification for an e-commerce platform, as most have a direct…

Vive la CX revolution! Customer-for-life mindset enhances customer experience

  We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With…

The Transformation Conundrum: Are You Innovating, Inventing, Or Improving?

So much has changed in our digital landscape in recent years. In what started as a quest to capture data and get a view of how the business is performing has become a platform for…