Category Archives for Retail – News

FH won 1st place in the ASUG Impact Awards

During the 23rd ASUG Annual Conference, FH won 1st place in the ASUG Impact Awards, with the project “Verus – Evolução Digital Lebes”, carried out in the Lojas Lebes group. In the project, SAP ecosystem…
Goodbye to European Geoblocking in E-commerce

Goodbye to European geoblocking in E-commerce

All those people who carry out their purchases online are in luck: the European Council has reached an agreement to ban unjustified geoblocking between Member States, as published by the digital newspaper Ecommerce News Europe.…

An intelligent sales organization is not an option – it’s an imperative

We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as…

What’s behind Amazon’s powerful pricing strategy on Prime Day?

On July 21, Emilio Osete participated in an interview for Vozpópuli about the exclusive event for Premium clients organized by Amazon, Prime Day. Prime Day is the most important day for Amazon Premium customers, a day…

Inditex and Mercadona surrender to online advertising

On July 20, Emilio Osete participated in an interview in Vozpópuli where he analyzed the digital marketing strategy of two of the largest Spanish companies in the market: Inditex and Mercadona. Did you know that…

Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back…

Digital transformation – stop talking and start doing

Digital transformation is something that is on most companies’ roadmap, either in the short or long term, but is something that can be a very daunting prospect; especially for large and well-established organizations. I have…

The Intelligent Enterprise Learns And Adapts

Philosophers have struggled for centuries to articulate a definition of the word “intelligence.” Aristotle considered it the highest of human virtues, and the root of rational thought, and indeed, the meaning of its original Latin…

3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the…

SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer…