19Jan
Where is your company on this continuum of sales digital transformation? After writing about, speaking about, and advising clients on this topic for more than two and a half years, I believe we have crossed…
Category Archives for Technology – News
18Jan
Economic and technological shifts have rewritten the shopping journey. What was once transactional in nature is instead focused on relationship building. Each step of that journey – whether offline or online – is centered on…
16Jan
Leroy Merlin needed a partner capable to restructure the assisted sale and provide unique experiences to all users, both the sales team and for the end consumer. Leroy Merlin arrived in Brazil in 1998 bringing…
15Jan
Causes, convenience and calls to action are helping brands successfully court the youngest demographic. The former ‘it’ generation is getting older. Millennials’ purchasing power is on the verge of being surpassed by the next generation…
12Jan
The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a…
10Jan
If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the…
08Jan
Experts met recently at the SAP Innovation Center in Potsdam to weigh in on the future of work. Predicting the future is risky business. You never really know if you are going to get it…
04Jan
SAP Spain is a growth engine and an innovator with a social conscience. Here, Managing Director João Paulo shares the secret of the company’s success – even in challenging times. When SAP Spain opened its…
22Dec
An IHS survey estimates that there are 20 billion connected devices globally as of this year. Will 2018 be “The Year of IoT”? Not exactly, but the future looks promising and 2018 will show a promising trajectory.…
21Dec
A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May this year, SAP launched the SAP…