How a reflection on collective intelligence has created the new slogan of FH!
Codes and solutions, made by people for people and that improve the world. This is the essence of FH’s new communication!
Explaining exactly what FH is or does can be quite complex. After all, there are 18 years of history, 600 employees, 8 offices and more than 2000 projects in 30 countries.
We classify ourselves as a company specialized in business processes and software and have business units such as: Tax, Consulting, Technology, Softwares FH and Outsourcing. See, it’s quite a thing! It was therefore necessary to make clear what was the activity of the FH and what was its purpose.
The conclusion we came to you may know in the video below:
Our CEO, Ricardo Fachin, made it very clear in the letter he wrote to all employees, the meaning of </coding4people> for FH:
“How do we affect the world we live in? What is our purpose? These questions touch on fundamental issues for understanding what FH’s purpose is and how we are inserted in the context of society. To try to answer this, we can make a reflection on collective intelligence (sort of shared intelligence that emerges from the collaboration of many individuals in their diversity) that we have built over these 18 years of history, the benefits to society that their application produces and what means we use to connect with people. My challenge here was to write about what we are, without using the words that we use in a daily basis to talk about technology and business.
“Intelligence involves the ability to achieve goals.”
Collective intelligence can be divided into two parts: one with specific functions, such as software and hardware, that use the information available to perform specific tasks; and one with wider and interesting application, which is our analytical skills, creativity and imagination, to perform various tasks in adverse conditions.
In a business and technology company, such as FH, we have the unique opportunity to contribute to the construction, in both parts of collective intelligence. We combined the use of knowledge and software to generate the solutions we deliver to customers. We help businesses to deliver better products and services to people. This is how we positively affect the world we live in.
One day my son asked if I helped companies build cars. To take time to breathe and organize the next sentence, I said, “it depends.” Safely spliced with a “yes”, and started explaining: we help the company that makes the doors to ensure that there are no defects in the sheets, we help the company that makes the brakes, the one that make bearings, the tires, the company that extracts iron ore … Anyway, if we stop to analyze, there is a bit of us and our intelligence in many of the things we see, use or consume on a daily basis (drinks, food, fashion, construction, household appliances, cosmetics, transportation, banks, physical and virtual stores).
FH’s solutions carry a coded form of intelligence. We connect with people and the world by this mean.
The new slogan of FH – Coding 4 People – reflects our essence – to help build a better world, because we believe in the humanization of technology and because people are at the heart of everything we are and do! “
The communication of the company is now more friendly, with coding elements such as [ ] and < >, focusing on people and technology. Our position is always to understand the needs of customers and to provide products, services and opportunities that change people’s lives for the better.
We are FH and what we do is </ coding4people>!
