Leroy Merlin needed a partner capable to restructure the assisted sale and provide unique experiences to all users, both the sales team and for the end consumer. Leroy Merlin arrived in Brazil in 1998 bringing a new concept to the construction material market. Leroy Merlin offers its customers with the widest variety of products in […]

Causes, convenience and calls to action are helping brands successfully court the youngest demographic. The former ‘it’ generation is getting older. Millennials’ purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market. […]

The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival […]

If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the ones that have survived have made the necessary adjustments to align with evolving consumer needs and desires. While there will […]

Experts met recently at the SAP Innovation Center in Potsdam to weigh in on the future of work. Predicting the future is risky business. You never really know if you are going to get it right. While experts may not agree on exactly how work will change in the next decades, there is growing consensus […]

SAP Spain is a growth engine and an innovator with a social conscience. Here, Managing Director João Paulo shares the secret of the company’s success – even in challenging times. When SAP Spain opened its doors in 1987, it only had five employees. This year, 730 colleagues celebrated their 30-year anniversary in the Barcelona and […]

An IHS survey estimates that there are 20 billion connected devices globally as of this year. Will 2018 be “The Year of IoT”? Not exactly, but the future looks promising and 2018 will show a promising trajectory. Despite the huge gains in connectivity, the truth is 2018 will be more of a steady (rather than explosive) growth […]

A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May this year, SAP launched the SAP Leonardo Machine Learning portfolio at SAPPHIRE NOW in Orlando, Florida and thus demonstrated that it’s on the pulse of innovation. Today, […]

The collision of emerging technologies and new enterprise strategies is bringing dramatic change to the world of analytics.  Cloud, automation, and emerging intelligent platforms are just beginning to reshape the analytics landscape. Cloud has become a formidable force altering business models, project delivery, architecture, and team structures. Automation has expedited and eliminated traditional processes. Intelligent […]

BI success requires more than just a strong technology platform. It takes laser focus on processes and personnel — and a business-first approach to gaining insights from data. Business intelligence (BI) is essential for business growth and competitive advantage, yet reaping benefits from BI requires more than implementing the technology that enables it. In fact, […]