{"id":13756,"date":"2020-11-28T01:22:19","date_gmt":"2020-11-28T01:22:19","guid":{"rendered":"http:\/\/fh.nabile.com.br\/?page_id=13756"},"modified":"2020-12-08T21:35:06","modified_gmt":"2020-12-08T21:35:06","slug":"sap-marketing-cloud","status":"publish","type":"page","link":"http:\/\/fh.nabile.com.br\/eng\/solutions\/software\/partners-software\/sap-software\/sap-c4-hana\/sap-marketing-cloud\/","title":{"rendered":"SAP MARKETING CLOUD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13756\" class=\"elementor elementor-13756\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ae1360 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ae1360\" data-element_type=\"section\" 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0.034-0.46 0.004-0.045 0.006-0.090 0.010-0.134 0.119-1.183 0.411-2.316 0.847-3.374 0.001-0.006 0.003-0.011 0.004-0.016 0.544-1.317 1.315-2.518 2.264-3.553l5.206 5.206c-0.579 0.724-0.948 1.621-1.020 2.602-0.009 0.113-0.018 0.225-0.018 0.34 0 0.002 0.001 0.004 0.001 0.006s-0.001 0.004-0.001 0.005c0 2.613 2.118 4.732 4.731 4.732 0.625 0 1.219-0.124 1.765-0.343l3.481 6.457c-0.387 0.187-0.786 0.355-1.195 0.502-0.045 0.016-0.091 0.030-0.137 0.046zM16.784 16c0 2.025-1.647 3.671-3.672 3.671-2.023 0-3.668-1.643-3.671-3.665 0.003-2.026 1.65-3.674 3.677-3.677 2.022 0.003 3.666 1.648 3.666 3.671z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SAP MARKETING CLOUD (SAP C\/4HANA)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bed19f elementor-widget elementor-widget-text-editor\" data-id=\"69bed19f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Effective marketing is critical for companies to use digital channels assertively. Many fail to achieve their goals and are left behind! The buying journey has evolved at a steady pace, and this limitation on access to customer information delays companies in the process of digital transformation. To change this scenario you need to get detailed insight into customer needs at every step of the buying process.<br \/><br \/>SAP Marketing Cloud (SAP Hybris) is fully integrated with\u00a0<a href=\"https:\/\/www.fh.com.br\/eng\/solutions\/software\/partners-software\/sap-software\/sap-c4-hana\/sap-commerce-cloud\/\">SAP Commerce Cloud<\/a>, enabling companies to leverage key capabilities in these areas:<\/p><p>\u00a0<\/p><ul><li id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\"><span lang=\"en\"><strong>Detailed customer insights:<\/strong>\u00a0Capitalize on enriched customer information from all interactions and sources to track context, interests and predictions for a real-time 360-degree customer view. Leverage powerful analytics and discovery tools to analyze hidden customer behavior patterns, and visually see and gain insights into all relevant customer journeys.<\/span><\/li><\/ul><ul><li class=\"tw-data-text tw-ta tw-text-small\"><span lang=\"en\"><strong>Product recommendation intelligence:<\/strong>\u00a0Deliver intelligent offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalized recommendations based on each customer\u2019s previous purchasing behavior. Benefit from self-learning models that optimize recommendations for the best offers. Increase conversion of cross-sell and up-sell offers and increase the average order size.<\/span><\/li><\/ul><ul><li class=\"tw-data-text tw-ta tw-text-small\"><span lang=\"en\"><strong>Development of micros segmentation and targeting:<\/strong>\u00a0With resources for real-time audience segmentation, it provides a single view of all relevant information in one place, bringing the possibility of finding and identifying the right audience for the company\u2019s omnichannel campaigns. Integration with\u00a0<a href=\"https:\/\/www.fh.com.br\/eng\/solutions\/software\/partners-software\/sap-software\/sap-c4-hana\/sap-commerce-cloud\/\">SAP Commerce Cloud<\/a>\u00a0enables the delivery of customized content across multiple channels and allows for better customer segmentation adjustment;<\/span><\/li><\/ul><ul><li class=\"tw-data-text tw-ta tw-text-small\"><span lang=\"en\"><strong>Abandoned Carts Conversion with Remarketing:<\/strong>\u00a0Uses abandoned carts and other incomplete web interactions as the basis for engaging the customer at the right time. You can track promotions with personalized emails and targeted ads, make it easy to return and complete unfinished transactions.<\/span><\/li><\/ul><div>\u00a0<\/div><div>The SAP Marketing Cloud also offers other resources for campaign management across multiple channels, management of customer loyalty, marketing and analytics dashboards, planning and budgeting of marketing, causing companies to obtain detailed insights and provide relevant shopping experiences in all channels.<br \/><br \/>Stimulate demand and increase revenue with more customer conversions using the industry\u2019s leading omnichannel commerce solution.<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99cb55 elementor-align-center elementor-widget elementor-widget-xs-button\" data-id=\"d99cb55\" data-element_type=\"widget\" data-widget_type=\"xs-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"xs-btn-group\">\n                    <a href=\"mailto:relacionamento@fh.com.br\" target=\"_self\" class=\"btn btn-primary\">\n                Still in doubt? Click here and talk to an expert!            <\/a>\n                    <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SAP MARKETING CLOUD (SAP C\/4HANA) Effective marketing is critical for companies to use digital channels assertively. Many fail to achieve their goals and are left behind! The buying journey has evolved at a steady pace, and this limitation on access to customer information delays companies in the process of digital transformation. To change this scenario [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-full-width.php","meta":[],"tags":[],"_links":{"self":[{"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/pages\/13756"}],"collection":[{"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/comments?post=13756"}],"version-history":[{"count":8,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/pages\/13756\/revisions"}],"predecessor-version":[{"id":17746,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/pages\/13756\/revisions\/17746"}],"up":[{"embeddable":true,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/pages\/3959"}],"wp:attachment":[{"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/media?parent=13756"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/tags?post=13756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}