{"id":17315,"date":"2019-06-28T11:32:01","date_gmt":"2019-06-28T14:32:01","guid":{"rendered":"https:\/\/www.fh.com.br\/eng\/?p=6260"},"modified":"2020-12-04T15:54:40","modified_gmt":"2020-12-04T15:54:40","slug":"5-star-customer-experience","status":"publish","type":"post","link":"https:\/\/fh.nabile.com.br\/eng\/blog-fh\/category-technology\/5-star-customer-experience\/","title":{"rendered":"How to provide a five-star customer experience"},"content":{"rendered":"

According to The Future of Commerce<\/a>, customers view experiences in surprisingly simple terms: everything can be boiled down to a five-star rating system! It\u2019s an effective and concise way to sum up a single interaction with a business.<\/p>\n

“In the experience economy, five-star experiences aren\u2019t a luxury \u2013 they\u2019re the expectation.”<\/p><\/blockquote>\n

But businesses struggle to provide a five-star experience because they still lack a complete, accurate view of how well their customer experience strategy is performing,<\/p>\n

Mind the Experience Gap<\/strong><\/h2>\n

In fact, 80 percent of CEOs believe that they deliver a superior experience to customers, but only 8 percent of their customers agree. Two-thirds of the workforce is not as engaged by their work as they would like and four out of five consumers have switched brands because of a poor experience, as do twenty-five percent of customers defect after just one bad experience.<\/p>\n

That’s what we call a experience gap! One side thinks i’ts strategy is performing well, but that’s not true to the other side!<\/p>\n

To adress that matter, the publication lists a few guiding principles to your customer experience strategy.<\/p>\n

5 principles for a five-star customer experience strategy<\/strong><\/h2>\n

#Personalization:<\/strong> Across all channels, physical and digital, every engagement needs to feel perfectly crafted to the individual on the other end.<\/p>\n

#Trust:<\/strong> Bold customer experience starts with a strong foundation of data collected from customers, and brands need to treat that data respectfully.<\/p>\n

#Empathy:<\/strong> It\u2019s what makes the human connection so powerful, caring about the voice of the customer and ensuring their feedback is addressed proactively.<\/p>\n

#Deliver in the moment:<\/strong> Technology enables businesses to create value for customers in real-time, and that starts by connecting your demand chain to the supply chain.<\/p>\n

#Engagement:<\/strong> Engaged employees create engaged customers. It\u2019s all about people!<\/p>\n

The path to the best <\/strong>CX strategy<\/strong><\/h2>\n

Tho bring these principle to life is simple! Get strong commitment from the top. CX programs need to be led by the CEO.<\/p>\n

It’s also important to share data across the enterprise and to choose a platform that allows you to connect your marketing, sales and service activities, like SAP C\/4HANA<\/a>!<\/p>\n

And always keep in mind:<\/p>\n

“In a world of continuous connection, if you don\u2019t get five stars, you don\u2019t just lose trust \u2013 you lose customers!”<\/p><\/blockquote>\n

Talk to our experts<\/a> and get more info on SAP CX!<\/p>\n","protected":false},"excerpt":{"rendered":"

According to The Future of Commerce, customers view experiences in surprisingly simple terms: everything can be boiled down to a five-star rating system! It\u2019s an effective and concise way to sum up a single interaction with a business. “In the experience economy, five-star experiences aren\u2019t a luxury \u2013 they\u2019re the expectation.” But businesses struggle to […]<\/p>\n","protected":false},"author":1,"featured_media":17321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[622],"tags":[726,64,727,728],"_links":{"self":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/17315"}],"collection":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/comments?post=17315"}],"version-history":[{"count":2,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/17315\/revisions"}],"predecessor-version":[{"id":17333,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/17315\/revisions\/17333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/media\/17321"}],"wp:attachment":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/media?parent=17315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/categories?post=17315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/tags?post=17315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}