{"id":5156,"date":"2017-12-12T11:29:38","date_gmt":"2017-12-12T13:29:38","guid":{"rendered":"https:\/\/www.fh.com.br\/eng\/?p=5156"},"modified":"2020-12-04T17:56:02","modified_gmt":"2020-12-04T17:56:02","slug":"number-of-u-s-consumers-considering-artificial-intelligence-enabled-devices-for-holiday-shopping-doubles","status":"publish","type":"post","link":"https:\/\/fh.nabile.com.br\/eng\/blog-fh\/category-consulting\/number-of-u-s-consumers-considering-artificial-intelligence-enabled-devices-for-holiday-shopping-doubles\/","title":{"rendered":"Number of U.S. Consumers Considering Artificial Intelligence\u2013Enabled Devices for Holiday Shopping Doubles"},"content":{"rendered":"<section class=\"mainSection mainSection-white    mainSection-color-black\">\n<div class=\"container-fluid \">\n<div class=\"paragraphElement parStyle2  \">\n<div class=\"parStyle2-text \">\n<ul>\n<li><b>Survey commissioned by SAP shows nearly four out of 10 U.S. shoppers are considering smart assistants to purchase gifts<\/b><\/li>\n<li><b>Interest in using chatbots and voice-enabled devices for commerce is growing, but barriers remain<\/b><\/li>\n<li><b>Businesses are well-advised to include smart assistants in their omnichannel strategy<\/b><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mainSection mainSection-white  mainSection-noPadding  mainSection-color-black\">\n<div class=\"container-fluid \">\n<div class=\"paragraphElement parStyle2  \">\n<div class=\"parStyle2-text \">\n<p>SAP today announced that nearly four out of 10 consumers who own in-home assistants are considering using them for holiday shopping this year \u2014 to purchase gifts for others (16 percent), research deals and savings for gifts (15 percent), and for their own purchases (7 percent). These findings derive from a survey commissioned by SAP of 1,000 U.S. consumers, researching usage of artificial intelligence (AI)\u2013powered smart devices for holiday shopping. The survey affirms growing interest in relying on AI technologies for commerce and that companies already considering chatbots and voice-enabled assistants in their omnichannel strategy are on the right track.<\/p>\n<p><b>More Consumers Trust AI to Do Their Shopping<\/b><br \/>\nVoice-enabled speakers such as Amazon Echo, Google Home and Sonos One will be installed in 55 percent of U.S. households by the year 2022, according to research from&nbsp;Juniper Research. The smart assistants are seeing an uptick in adoption by U.S. consumers, who are increasingly using them for a variety of applications \u2014 from streaming music and making lists, to hearing the news, and even making purchases.<\/p>\n<p>When it comes to holiday shopping specifically, the survey found that just 17 percent of consumers that own an in-home assistant said they used it last year. The increased interest in using the devices for holiday shopping in 2017 \u2014 more than double compared to the prior year \u2014 demonstrates a growing interest in relying on AI-powered technologies for commerce. The top reason for using an in-home assistant to purchase gifts is convenience, with more than 18 percent of respondents citing this as a key benefit.<\/p>\n<p>\u201cAs retailers look to meet shoppers\u2019 expectations for convenience and personalization, artificial intelligence is playing a crucial role in the customer journey,\u201d said Johann Wrede, global vice president of strategic marketing for SAP Hybris solutions at SAP. \u201cChatbots and voice-enabled assistants deliver a convenient, hands-free experience, removing even more barriers to customer engagement. These technologies will not be successful on their own, however \u2014 they will need a rich set of customer data in order to make relevant recommendations and be truly helpful.\u201d<\/p>\n<p><b>Barriers Prevent Further Adoption of Smart Devices for Commerce<\/b><br \/>\nWhile AI is becoming more accepted for helping with holiday purchases, there are still many skeptics who haven\u2019t gotten on board with using their in-home assistants for commerce. Only 28 percent of respondents feel that their device understands them well enough to recommend gift ideas. Additionally, smart speaker owners report the top two limitations of the assistants as:<\/p>\n<ul class=\"sublist-pointer\">\n<li class=\"sublist-pointer\">Can\u2019t determine visual product quality (20 percent) \u2014 shoppers want to be confident in their purchases and know what they look and feel like<\/li>\n<li class=\"sublist-pointer\">Requires too much guidance (19 percent) \u2014 consumers are looking for a seamless experience and want their devices to understand their needs and foster convenience<\/li>\n<\/ul>\n<p>SAP\u00ae Hybris\u00ae solutions are being developed with a commitment to furthering AI and machine learning (ML) innovation and helping organizations overcome barriers to adoption. A ML co-innovation program has been launched with the goal of partnering with customers to embed new capabilities into SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions. Additionally, SAP Hybris solutions offer components or features with embedded ML today, including advanced personalization, contextual merchandizing, customer experience, shopping assistant bot, best product, best offer, best channel, best sending time, best audience, affinity scoring, sentiment analysis, imaging intelligence, service ticket text analysis, and customer service bot.<\/p>\n<\/div>\n<p>Source:&nbsp;&nbsp;<a href=\"https:\/\/www.hybris.com\/en\/news-center\/press\/171207-number-of-us-consumers-considering-artificial-intelligence%E2%80%93enabled-devices-for-holiday-shopping-doubles\">SAP Hybris News Center<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Survey commissioned by SAP shows nearly four out of 10 U.S. shoppers are considering smart assistants to purchase gifts Interest in using chatbots and voice-enabled devices for commerce is growing, but barriers remain Businesses are well-advised to include smart assistants in their omnichannel strategy SAP today announced that nearly four out of 10 consumers who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[608,609,611,613,614,616,618,619,622],"tags":[],"_links":{"self":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/5156"}],"collection":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/comments?post=5156"}],"version-history":[{"count":2,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/5156\/revisions"}],"predecessor-version":[{"id":17481,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/posts\/5156\/revisions\/17481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/media\/5157"}],"wp:attachment":[{"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/media?parent=5156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/categories?post=5156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fh.nabile.com.br\/eng\/wp-json\/wp\/v2\/tags?post=5156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}