- SOLUTIONS BY BUSINESS - Commercial
What is the future of those who work with sales? Dynamics between sellers and buyers have changed. In a not-so-distant past, sellers were seen as an exclusive source of information. Today, with the digital revolution, where social media and people are connected twenty-four hours a day, there has been a balance of power. As buyers are better prepared with more information, purchase decision changes significantly how and where sellers can add value to the customer’s journey.
Forget old models! The modern customer’s journey does not follow strict rules. It goes in all directions, through several channels and points of contact. This interaction can start anywhere, anytime, and change directions at any moment. Whether buying or seeking information, customers have changed the process depending on what is most convenient for them at a specific moment.
With FH solutions, you can give your sales team the tools they need to find quick answers, engage customers in conversations with relevant content, and close more deals faster. Improve your sales process, increase performance, and empower your team everywhere, from any device.
Speak to our sales team – comercial@fh.com.br – and request a technical visit with one of our specialists.
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Vídeos
Notícias
How to provide a five-star customer experience
According to The Future of Commerce, customers view experiences in surprisingly simple terms: everything can be boiled down to a five-star rating system! It’s an effective and concise way to sum up a single interaction with a [...]
How to win in the experience economy
This article of Digitalistmag, talks a bit about how the relationship economy has evolved into the experience economy and how companies are having to change their traditional mindset to meet the new expectations of [...]
Six things you need to know about GDPR and marketing
Since GDPR came into force last year it made many marketers to re-examine internal procedures and processes as the law takes a wide view of what constitutes personal identification information and data protection. Businesses [...]
How to increase the performance of your e-commerce?
Those who work with e-commerce face obstacles that go beyond knowledge and require technology to make secure and assertive decisions. But in this article you will know all the possibilities that FH offers to increase [...]
Goodbye to European geoblocking in E-commerce
All those people who carry out their purchases online are in luck: the European Council has reached an agreement to ban unjustified geoblocking between Member States, as published by the digital newspaper Ecommerce News [...]
FH: Committing for growth in Spain and Europe
Computer World, international acclaimed journal in the areas of IT and communication, has released the past October 16th, news about the international expansion of FH, highlighting the commitment of the company in the [...]
An intelligent sales organization is not an option – it’s an imperative
We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as an assistant or [...]
What's behind Amazon's powerful pricing strategy on Prime Day?
On July 21, Emilio Osete participated in an interview for Vozpópuli about the exclusive event for Premium clients organized by Amazon, Prime Day. Prime Day is the most important day for Amazon Premium customers, a day [...]
Make customer connections simpler, not more complicated, with Commerce Cloud
Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back and forth between online [...]
3 Keys To Driving Customer Experience Into Your Digital Transformation
In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is [...]
SAP C/4HANA: The Customer Experience Revolution
By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer [...]
Vive la CX revolution! Customer-for-life mindset enhances customer experience
We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With hopes [...]
Special Interview with Mr. Ricardo Fachin, FH's CEO
FH's CEO, Mr. Ricardo Fachin, in an exclusive interview, provided valuable insights to both the business process and software market, and to professionals who want to endeavor on the technology sector, and those who want to [...]
Six Ways Customer Service Can Transform Customer Experience
“Customer service is the way to change your customer experience.” I lost count of the number of times I heard people saying that at Customer Contact Week (CCW) Europe, an event that attracted dozens of the world’s most [...]
What is Artificial Intelligence?
Technology is already more advanced than humans in some areas. But how can businesses benefit from this? One term you frequently hear in this context is artificial intelligence (AI). Machine learning is a form of AI which is [...]
Meet machine learning, your new favorite colleague
What if you had a colleague who would take care of all the dull, routine tasks without complaining? A colleague who lets you do interesting and challenging tasks, helps you solve them, then happily lets you take all the [...]
How Digital Natives Are Changing B2B Purchasing
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations focus mainly on negotiating price and payment [...]
What Digital Transformation Actually Means For Retail
Digital transformation. At its highest level, it means using digital technologies to create game-changing business innovations that disrupt existing industries or create whole new ones. That’s a pretty simple definition, but [...]
Realizing The Value Of Cloud ERP For Your Business
With cloud computing now considered mainstream, more and more organizations are embracing cloud ERP (public and private) to drive enterprise-wide innovation to improve customer relationships while delivering [...]
Customer experience: Don’t lose it in the last mile
This year’s winter Olympics have featured the performance of two female athletes who ended up with two very different outcomes. The British speed skater Elise Christie experienced a bad crash in one of the final races, [...]
Voice shopping may hit $40 billion by 2022 in the U.S. alone
The voice shopping market is expected to grow from $2 billion today to $40 billion by 2022, according to a new survey of 1,500 owners of smart speaker like Google Home and Amazon Echo in the United States. The survey [...]
How IT Can Be A Hero – By Stepping Aside
The digital economy is a data economy. Companies that survive and thrive today know how to leverage their data for analytics and actionable business insights. These insights can be used to improve customer experiences, reduce [...]
Voice assistants will augment, not replace, the human workforce
You’ve seen them spread throughout the consumer world in the form of Amazon Echo, Google Home, and others. Now, voice-activated digital assistants are coming to your office. The announcement of Alexa for [...]
B2B execs: 2018 is the year to deploy e-commerce, before it is too late
Only one-half of manufacturers and brands currently have e-commerce web sites. In today’s digital-centric world, what could possibly be the cause of this? E-commerce best practices have been well understood for over fifteen [...]
What’s love got to do with it? Why consumers love or leave brands
How much does customer service matter? Well, an estimated $62 billion in retail revenue is lost due to poor customer service, and while 80% of companies believe they are providing outstanding service, only 8% of [...]
The Future of Consumption: A Question of Trust
As a boy growing up in Hong Kong, I often joined my father on business meetings. These meetings typically took place in restaurants in Kowloon, loud, crowded, and smoky, where deals were sealed over rice wine. Trust was [...]
Sales Digital Transformation: It’s Now Or Never!
Where is your company on this continuum of sales digital transformation? After writing about, speaking about, and advising clients on this topic for more than two and a half years, I believe we have crossed the chasm where [...]
New Technologies That Will Change How Consumers Shop In Store
Economic and technological shifts have rewritten the shopping journey. What was once transactional in nature is instead focused on relationship building. Each step of that journey – whether offline or online – is centered on [...]
5 ways to win with Gen Z shoppers
Causes, convenience and calls to action are helping brands successfully court the youngest demographic. The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next [...]
6 trends that will define mobile marketing in 2018
The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it's shaping up to be a big year for mobile [...]
Top Shopping Trends Of 2018: Retail Experts Share What To Watch For Next Year
If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the ones that have survived have made the [...]
Machine Learning: An Innovation in Teenage Age
A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May [...]
Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff
The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Given the large number of casualties this year — [...]
Omnichannel holiday retail: Delighting consumers and driving strategy
In what measure does the emergence of e-commerce and omnichannel disrupt the established ecosystem of holiday retail sales? The economic activity of a country greatly depends on a set of commercial momentum creating a [...]
Number of U.S. Consumers Considering Artificial Intelligence–Enabled Devices for Holiday Shopping Doubles
Survey commissioned by SAP shows nearly four out of 10 U.S. shoppers are considering smart assistants to purchase gifts Interest in using chatbots and voice-enabled devices for commerce is growing, but barriers [...]
FH has its expertise threefold recognized by SAP!
SAP Partner since 2007, FH is always looking for a deep understanding of the needs of customers to implement the best business solutions based on information technology, guaranteeing the return of investments and so every day [...]
4 impacts of mobile phone on consumer behavior, according to Google
Cell phone use has completely changed consumer behavior. Doubt? Google's survey explains how this happened. Popularization of smartphones and the speed that the mobile has changed significantly the behavior of the consumer. [...]
Success Story - Cia. Hering implements SAP Hybris with FH
Cia. Hering has built a history of permanent innovation for over a century. Founded in 1880, the company has reinvented itself and kept pace with the evolution of society, dressing generation after generation. With stores in [...]
FH receives seal SAP Recognized Expertise in SAP Hybris Commerce
Looking for an SAP partner with recognized experience? FH, in addition to being the company recognized as the best partner for SAP in SAP S/4HANA and SAP Hybris categories, just received the SAP seal Recognized Expertise in [...]
