SAP MARKETING CLOUD

Effective marketing is critical for companies to use digital channels assertively. Many fail to achieve their goals and are left behind! The buying journey has evolved at a steady pace, and this limitation on access to customer information delays companies in the process of digital transformation. To change this scenario you need to get detailed insight into customer needs at every step of the buying process.

SAP Marketing Cloud (SAP Hybris) is fully integrated with SAP Commerce Cloud, enabling companies to leverage key capabilities in these areas:

• Detailed customer insights: Capitalize on enriched customer information from all interactions and sources to track context, interests and predictions for a real-time 360-degree customer view. Leverage powerful analytics and discovery tools to analyze hidden customer behavior patterns, and visually see and gain insights into all relevant customer journeys.

• Product recommendation intelligence: Deliver intelligent offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalized recommendations based on each customer’s previous purchasing behavior. Benefit from self-learning models that optimize recommendations for the best offers. Increase conversion of cross-sell and up-sell offers and increase the average order size.

• Development of micros segmentation and targeting: With resources for real-time audience segmentation, it provides a single view of all relevant information in one place, bringing the possibility of finding and identifying the right audience for the company’s omnichannel campaigns. Integration with SAP Commerce Cloud enables the delivery of customized content across multiple channels and allows for better customer segmentation adjustment;

• Abandoned Carts Conversion with Remarketing: Uses abandoned carts and other incomplete web interactions as the basis for engaging the customer at the right time. You can track promotions with personalized emails and targeted ads, make it easy to return and complete unfinished transactions.