15Jan

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5 ways to win with Gen Z shoppers

Causes, convenience and calls to action are helping brands successfully court the youngest demographic. The former ‘it’ generation is getting older. Millennials’ purchasing power is on the verge of being surpassed by the next generation…

12Jan

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6 trends that will define mobile marketing in 2018

The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a…

10Jan

By admin Press Room, Retail - News, Technology - News 0

Top Shopping Trends Of 2018: Retail Experts Share What To Watch For Next Year

If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the…

08Jan

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2028: What Work Will Look Like a Decade from Now

Experts met recently at the SAP Innovation Center in Potsdam to weigh in on the future of work. Predicting the future is risky business. You never really know if you are going to get it…

04Jan

By admin Consulting - News, Press Room, Retail - News, Services - News, Technology - News 0

SAP Spain: Stronger Than Ever After 30 Years

SAP Spain is a growth engine and an innovator with a social conscience. Here, Managing Director João Paulo shares the secret of the company’s success – even in challenging times. When SAP Spain opened its…

22Dec

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The Top 8 IoT Trends For 2018

An IHS survey estimates that there are 20 billion connected devices globally as of this year. Will 2018 be “The Year of IoT”? Not exactly, but the future looks promising and 2018 will show a promising trajectory.…

21Dec

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Machine Learning: An Innovation in Teenage Age

A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May this year, SAP launched the SAP…

18Dec

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7 keys to a successful business intelligence strategy

BI success requires more than just a strong technology platform. It takes laser focus on processes and personnel — and a business-first approach to gaining insights from data. Business intelligence (BI) is essential for business…

14Dec

By admin Retail - News, Services - News, Technology - News 0

Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Given the large number of casualties this year — witness…

13Dec

By admin Fashion - News, Manufacturing - News, Retail - News, Technology - News 0

Omnichannel holiday retail: Delighting consumers and driving strategy

In what measure does the emergence of e-commerce and omnichannel disrupt the established ecosystem of holiday retail sales? The economic activity of a country greatly depends on a set of commercial momentum creating a ritualization…