All those people who carry out their purchases online are in luck: the European Council has reached an agreement to ban unjustified geoblocking between Member States, as published by the digital newspaper Ecommerce News Europe.…
Computer World, international acclaimed journal in the areas of IT and communication, has released the past October 16th, news about the international expansion of FH, highlighting the commitment of the company in the European and…
We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as…
On July 21, Emilio Osete participated in an interview for Vozpópuli about the exclusive event for Premium clients organized by Amazon, Prime Day. Prime Day is the most important day for Amazon Premium customers, a day…
On July 20, Emilio Osete participated in an interview in Vozpópuli where he analyzed the digital marketing strategy of two of the largest Spanish companies in the market: Inditex and Mercadona. Did you know that…
Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back…
In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the…
By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer…
Though many people may not have even heard of an NFR (Non-Functional Requirement), NFRs are among the most important things to define when building the specification for an e-commerce platform, as most have a direct…
We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With…