Category Archives for Technology – News

Goodbye to European Geoblocking in E-commerce

Goodbye to European geoblocking in E-commerce

All those people who carry out their purchases online are in luck: the European Council has reached an agreement to ban unjustified geoblocking between Member States, as published by the digital newspaper Ecommerce News Europe.…
FH: Committing for growth in Spain and Europe

FH: Committing for growth in Spain and Europe

Computer World, international acclaimed journal in the areas of IT and communication, has released the past October 16th, news about the international expansion of FH, highlighting the commitment of the company in the European and…

An intelligent sales organization is not an option – it’s an imperative

We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as…

What’s behind Amazon’s powerful pricing strategy on Prime Day?

On July 21, Emilio Osete participated in an interview for Vozpópuli about the exclusive event for Premium clients organized by Amazon, Prime Day. Prime Day is the most important day for Amazon Premium customers, a day…

Inditex and Mercadona surrender to online advertising

On July 20, Emilio Osete participated in an interview in Vozpópuli where he analyzed the digital marketing strategy of two of the largest Spanish companies in the market: Inditex and Mercadona. Did you know that…

Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back…

3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the…

SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer…

E-commerce alert! How non-functional requirements impact user experience

Though many people may not have even heard of an NFR (Non-Functional Requirement), NFRs are among the most important things to define when building the specification for an e-commerce platform, as most have a direct…

Vive la CX revolution! Customer-for-life mindset enhances customer experience

  We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With…