Category Archives for Press Room

6 trends that will define mobile marketing in 2018

The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a…

Top Shopping Trends Of 2018: Retail Experts Share What To Watch For Next Year

If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the…

2028: What Work Will Look Like a Decade from Now

Experts met recently at the SAP Innovation Center in Potsdam to weigh in on the future of work. Predicting the future is risky business. You never really know if you are going to get it…

SAP Spain: Stronger Than Ever After 30 Years

SAP Spain is a growth engine and an innovator with a social conscience. Here, Managing Director João Paulo shares the secret of the company’s success – even in challenging times. When SAP Spain opened its…

The Top 8 IoT Trends For 2018

An IHS survey estimates that there are 20 billion connected devices globally as of this year. Will 2018 be “The Year of IoT”? Not exactly, but the future looks promising and 2018 will show a promising trajectory.…

Machine Learning: An Innovation in Teenage Age

A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May this year, SAP launched the SAP…

How Innovation is Changing the Analytics Landscape

The collision of emerging technologies and new enterprise strategies is bringing dramatic change to the world of analytics.  Cloud, automation, and emerging intelligent platforms are just beginning to reshape the analytics landscape. Cloud has become…

7 keys to a successful business intelligence strategy

BI success requires more than just a strong technology platform. It takes laser focus on processes and personnel — and a business-first approach to gaining insights from data. Business intelligence (BI) is essential for business…

Number of U.S. Consumers Considering Artificial Intelligence–Enabled Devices for Holiday Shopping Doubles

Survey commissioned by SAP shows nearly four out of 10 U.S. shoppers are considering smart assistants to purchase gifts Interest in using chatbots and voice-enabled devices for commerce is growing, but barriers remain Businesses are…

2018 Top 10 Business Intelligence Trends – Part 3

7- Data Insurance Vulnerability Leads to a Rise in Data Insurance For many companies, data is a critical business asset. But how do you measure the value of that data? And what happens when that data…